17 outubro 2008

Ainda a economia das hiperligações

Mainstream News Organizations Entering the Web’s Link Economy Will Shift the Balance of Power and Wealth: If news orgs like the NYT, Washington Post, and hundreds of newspaper sites start linking to news and other content around the web in a big way, on their front pages (as the NYT plans) and across their sites, it will have a HUGE impact on the web’s link economy. These news orgs may have been slow to realize how linking drives content distribution and allocates attention and advertising wealth. But now that they’ve figured it out, they can completely disrupt the balance of power.