12 novembro 2007

Old habits die hard

Marc Andreessen Warns "Old Media" Over Writers' Strike: "So imagine you're a major media mogul....You're faced with a massive, once-in-a-lifetime shift in mainstream consumer behavior from traditional mass media....to new activities that you do not control: the Internet, social networking, user-generated content, mobile services, video games...Is this really the right time to pick a fight with the writers over royalties from DVD and Internet sales...?"
Actualização de Andreessen: However, in the event of a long-term strike, out of the ashes of the traditional model would -- I believe -- come the birth of certainly dozens, maybe hundreds, and possibly even thousands of new media companies, rising phoenix-like into the global entertainment market, financed by venture capital, creating amazing new properties, employing large numbers of people, and rewarding their creators as owners.

Online Media Steps Tentatively Into New Business Models: dominant theme: extending reach in an online marketplace that is expanding as quickly as it is fragmenting.

Print Must Do More Online: Ink-on-paper newspapers and magazines still have plenty of life left in them, but they may need to make radical changes to their model to stay relevant in today’s multimedia world