26 fevereiro 2007

VITAMEDIAS

(imagem daqui)
Silicon Valley has become Media Valley - someone should tell NYC: Some of Silicon Valley's largest companies are media companies: Google, Yahoo, EBay, for example are media companies--they publish pages of content and advertising around it.
Some of the most interesting and most valuable new Silicon Valley companies, such as Youtube, Facebook are based here in Northern California. So is Craigslist, the seventh largest online media company in the English language world (in terms of traffic).
Take a look at Business 2.0's 25 startups to watch and look at how many of these mostly "social" media and advertising companies and are based in the Bay Area:18. Only two are based in New York. [...]
Let me help out the New York media industry...
Five basic rules for media company success:
-Tomorrow's media industry is all about being technology-enabled and community-powered.
-Get your content as near-to-free as you can with machine harvesters such as spiders and searchbots.
-Use algorithms and community-power (also nearly free) to organize the content.
-Publish it widely and in many forms (video, podcasts, etc) through the amazing scale that the global internet provides and that our media technologies (RSS, media platforms, TCP/IP, etc) provide.
-And remember Foremski's First Law of New Media: Content is infinitely scalable.

Web 2.0: Does ‘old media’ get it? The notion that high powered "old media" titans, be they in New York City or elsewhere, are somehow blind or indifferent to the rapid transformation of media production, consumption and usage, has been put forth, at length, by John Battelle. Battelle worries, however, that "old media" is beyond help! [...]
Machine and user powered "almost free" content aggregation and distribution are beautiful Web 2.0 things.
The fundamental fact that content must be produced, and should be paid for, before it can be aggregated and distributed is given short drift, however. User preference for old media expensive to professionally produce content over fellow user generated "friends and family" fare is also neglected, perhaps deemed to be Web 2.0 politically incorrect.

The real-time encyclopedia: Wikipedia had the Anna Nicole Smith story as it broke, plus a full bio -- all despite the wiseguys. [...]
But while old media struggled to get its ducks in a row, online an unlikely news team snapped into action. Toiling in a million secluded cubbyholes, the anonymous, all-volunteer army of Wikipedia brought the fastest, most complete Anna Nicole coverage to the Internet.

Time Warner Tops ZenithOptimedia Ranking of Global Media Owners: Time Warner is number one on ZenithOptimedia’s new ranking of the top 30 global media owners, followed by News Corporation in the number two spot.
The top 30 companies collectively generated $215 billion in media revenues. The rankings are based on revenues from activities that support advertising. The revenues are from 2005, or the nearest equivalent for companies whose financial years are different from calendar years.
Time Warner generated $29.8 billion, 13 percent of the total. News Corp, the second largest, generated just over half that—$16.7 billion. In the number three spot was NBC Universal’s parent company GE, with $14.7 billion in media revenues, followed by CBS Corporation with $13.4 billion and The Walt Disney Company with $13.2 billion. The five top media owners are all based in the U.S. Each has at least a 50-percent stake in a U.S. television network.
In all, 16 of the top 30 media owners are from the U.S. The other countries with media owners in the top 30 are Japan, France, the U.K., Germany, Italy and Mexico.

2007: The Online Video Era? How publishers’ work-in-progress philosophy is reaping rewards.
If collective consciousness has any power over the magazine publishing industry, nowhere is it more evident than in the pursuit of video content. During 2006, chatter about online video reached an all-time high at tradeshows as more publishers hopped onto the video bandwagon. As a result, last year became a build-up, working-out-the-kinks period for many. It was all in preparation for 2007—the year that some have dubbed as the official start of an online video era for magazine professionals.
Sure, a few publishers were ahead of the game, and, certainly, others are straggling behind. When all is said and done, 2007 will see a fusion of two seemingly incompatible entities—print and video.
But, why now? Are readers settling for nothing less, and are advertisers finally embracing the video phenomenon?