29 novembro 2006

VITAMEDIAS

O jornalismo do futuro:
1) do lado dos media
:
Washington Post Class Gets Graded: Reporters at The Washington Post will now be ranked with a multiple-choice job-performance assessment each year.
Accompanying an annual written evaluation, each reporter will be described as: "frequently exceeds expectations," "sometimes exceeds expectations," "meets expectations," "sometimes fails to meet expectations," or "frequently does not meet expectations."
"It?s like a third-grade type of evaluation system," said one Post staffer.

2) do lado dos sindicatos:
Philadelphia Inquirer, Daily News Staffers to Launch Competing Online Paper if Workers Strike
: The largest union at Philadelphia's two biggest daily newspapers is planning to launch an online newspaper to compete with the company Web site if workers go on strike after midnight on Thursday.

3) do lado tecnológico:
What would techies do with a newspaper? First, they'd make it all digital: But here's what I found out: These tech folks don't really have any radical, interesting ideas for newspapers. [...]
But of the dozen or so people I asked, no one offered an idea that totally broke form, reinventing newspapers the way eBay reinvented garage sales. No one, for instance, proposed that newspaper websites, which generally look more crowded than a Mumbai flea market, pare down to a single, clean Google-esque local search box. No one suggested that local papers outfox Craigslist, the free classified site that the newspaper industry treats like kryptonite, by creating their own free local classified sites.