13 outubro 2006

VITAMEDIAS

A reinvenção nos media: A Newspaper Investigates Its Future: The [Los Angeles] Times is dedicating three investigative reporters and half a dozen editors to find ideas, at home and abroad, for re-engaging the reader, both in print and online. The newspaper?s editor, Dean Baquet, and its new publisher, David Hiller, plan to convene a meeting today to start the effort, which is being called the Manhattan Project. A report is expected in about two months. [...]
?We realized we had to act fast or we wouldn?t have anything to act for,? said Vernon Loeb, the paper?s California investigations editor, who helped originate the idea.