24 agosto 2005

VITAMEDIAS



Reinventing Television: Wake up, television executives of America: Jon Stewart - the wiseacre host of Comedy Central's The Daily Show - knows more about your business than you do. Sure, The Daily Show may just seem like a smart comedy program on basic cable; nothing more than good political satire and a spot-on parody of TV news pieties. But it's also a demonstration of television done right. In the six years since Stewart took over, the audience for The Daily Show has grown almost threefold to 1.4 million viewers a night. It boasts a legion of young, smart fans who are among the most demographically desirable audiences in the industry