VITAMEDIAS

Media Firms Piece Together New Strategies: After a decade of growth by acquisition, media conglomerates such as Viacom, Sony Corp. and Time Warner Inc. are beginning to reconfigure, pushed by new technologies and changing consumer habits. At the same time, the 1990s cookie-cutter model of a media giant -- take one television network, add a movie studio, theme parks, music company and maybe a pro sports team -- is falling from favor, as companies settle on their core identity, analysts said.