Newspaper websites: How long before charging for news online kicks in?
"It's the only medium where you get content free," says Alexandra White of the UK Association of Online Publishers. "In other media like TV and film people are used to paying. Revenues from online have all been coming from advertising and that's sustainable for now. But publishers have been keen to look for other revenue. Now they're looking at what unique propositions they can offer, like The Guardian's weblogs."
At the upper end of the market it is widely accepted that paid-for content is the way ahead.
