Media Consumption Underestimated: "people spend more than double ... the time with the media than they think they do."
The total time spent with the media by the average person each day was a whopping 11.7 hours. The study understood "media" to include things like watching television, video tapes or DVDs; listening to the radio, CDs, cassettes or MP3 players; spending time on the computer, Internet, or sending and receiving e-mail; talking on the telephone or cell phone; and reading books, magazines or newspapers.
The report said the "least media-active person" observed by researchers spent 5.25 hours a day with the media, while the most active spent over 17 hours.
