15 março 2004

VITAMEDIAS

This just in: The future of news: The news business is "in the middle of an epochal transformation, as momentous probably as the invention of the telegraph or television," the ["The State of the News Media 2004 annual report] says. "Journalism is not becoming irrelevant. It is becoming more complex."
70% of Publications Suffer Declining Newsstand Sales: The solution to circulation woes, however, will in no way come very suddenly. Various tactics have been tried, and publishers are still looking for ways to repair the damage. The stakes go beyond lost circulation revenue, to marketers skeptical about magazines' value as an ad medium craved by consumers.