02 fevereiro 2004

VITAMEDIAS

Why more choices may mean fewer: "Consumers are definitely getting more control over devices," said Phillip Swann, an industry analyst and publisher of TVPredictions.com. "At the same time, when they think they're getting more control they're actually giving up more control in the long run."
Television has always been the entertainment medium most immediately sensitive to popular taste. Ratings are provided almost instantly, and the very business model is not to sell the entertainment, but to use the entertainment to gather an audience. The audience is what is sold, to the advertisers.
And, as leaders from all aspects of television have warned, when you diminish advertising's effectiveness you mandate that TV has to find a different way to pay for itself.
Who Will Own Your Living Room? Consumer electronics companies say this is the year of the digital home. But many of the coolest new products are not labeled 'Made in Japan.'
Tech giants lock down wireless content: A group of technology heavyweights is expected to take the wraps off a secretive effort to secure music and video on wireless devices, according to sources familiar with the plans.