10 novembro 2003

VITAMEDIAS

Crianças que vêem muita TV têm mais dificuldade em aprender a ler: As crianças que têm televisão no quarto ou vivem em casas onde ela está ligada a maior parte do tempo têm mais dificuldade em aprender a ler que as outras crianças da mesma idade.
'The less you wear, the more you sell': What do children really think of what they see in the media?
The new survey concludes that children and teenagers are pretty savvy about content, and not just about how to work technology, access websites, or use the electronic programme guide.
It found they have a very literate approach - they know that television production is a process and that they are not watching reality. They also recognised that sex is used to sell things and is a device to build up audiences. [...]
As the report concludes: "They are able to make judgements... they are not blank sheets of paper on whom messages can be imprinted."