31 julho 2003

VITAMEDIAS
Newspaper Web Sites Struggle to Attract Younger Readers: Online editors who have managed to attract the elusive younger set make it sound so simple: Give them content they'll want to read and forums online where they can meet and discuss things that matter to them [...]
"The younger audience is not subscribing to the newspapers. This is a major concern for us," said [Mike Noe, Rocky Mountain News paper’s Internet news editor]. "But we also know where they are - they’re on the Internet. We’re just trying to get them to look at our site."