TV industry tunes in to our ADD: While television viewers concern themselves with what to watch, big thinkers in the industry are studying how we watch, and predicting how we will watch in the future. [...]
Audiences are adapting. Watching television is becoming a more active, more immediate experience all the time.
"ADD (attention deficit disorder) is not just a disease, it's a lifestyle," Yudkovitz said on a panel regarding "the future of television." [...] Even the physical packaging of shows has evolved from videocassette to DVD, offering a richer, more interactive, some say hyperactive viewing experience.