VITAMEDIAS
Free to break the rules, big business exploits internet loophole to produce adverts with subversive messages: A new brand of advertising has arrived on the internet. It is underground yet big-budget and, best of all for the advertisers, beyond the reach of any official sanction.
While advertisements on television and in the press are regulated by a code that maintains "advertisers should not make speed or acceleration claims the predominant message of their advertisements" and "advertisers should not portray speed in a way that might encourage motorists to drive irresponsibly or to break the law", no such limits apply at BMW's own film site, www.bmwfilms.com.