VITAMEDIAS
Fast forward into trouble: In June 1999, Bhutan became the last nation in the world to turn on television. The Dragon King had lifted a ban on the small screen as part of a radical plan to modernise his country, and those who could afford the £4-a-month subscription signed up in their thousands to a cable service that provided 46 channels of round-the-clock entertainment, much of it from Rupert Murdoch's Star TV network.
Four years on, those same subscribers are beginning to accuse television of smothering their unique culture, of promoting a world that is incompatible with their own, and of threatening to destroy an idyll where time has stood still for half a millennium. [...]
While the government delays, an independent group of Bhutanese academics has carried out its own impact study and found that cable television has caused "dramatic changes" to society, being responsible for increasing crime, corruption, an uncontrolled desire for western products, and changing attitudes to love and relationships. Dorji Penjore, one of the researchers involved in the study, says: "Even my children are changing. They are fighting in the playground, imitating techniques they see on World Wrestling Federation. Some have already been injured, as they do not understand that what they see is not real. When I was growing up, WWF meant World Wide Fund for Nature." [...]
There is something depressing about watching a society casting aside its unique character in favour of a Californian beach. Cable TV has created, with acute speed, a nation of hungry consumers from a kingdom that once acted collectively and spiritually.
Bhutan's isolation has made the impact of television all the clearer, even if the government chooses to ignore it. Consider the results of the unofficial impact study. One third of girls now want to look more American (whiter skin, blond hair). A similar proportion have new approaches to relationships (boyfriends not husbands, sex not marriage). More than 35% of parents prefer to watch TV than talk to their children. Almost 50% of the children watch for up to 12 hours a day.