25 março 2003

VITAMEDIAS
Wartime Oscar Ratings Hit Record Low: The wartime Academy Awards telecast on ABC Sunday night was the least-watched Oscar ceremony since Nielsen Media Research began keeping records in 1974.
An estimated 33.1 million people watched "Chicago" win best picture, Nielsen said on Monday, down sharply from the 41.8 million who watched the Oscars last year.
War costs TV nets 200M in ad sales: The TV networks have been shaken by the war - but the toll to their bottom lines so far has been less brutal than expected.
As advertisers cancelled commercials, or were forced off the air to make way for war coverage, the TV business lost between $150 million and $200 million in the first days of the conflict, media analysts said yesterday.