13 março 2003

VITAMEDIAS
Media Companies Brace for War: The threat of war and a lingering weak economy will continue to paralyze acquisition and expansion investments for all but a few lightly leveraged, well-financed players.
On The Eve Of War, CNN Begins An Upfront Battle: CNN sales execs said they’ve already developed an array of contingency plans for dealing with advertising during the war. The current plans call for no commercials during the first few days of battle, followed by a “modified” commercial break schedule after that.
ABC To Start Web-Only News Service: With television-news competition escalating as a possible war with Iraq approaches, Walt Disney Co.'s ABC News plans to launch today a 24-hour news service that will be available only to broadband Internet users.
Casualties of War: Ad agencies are scrambling to make sure spots scheduled for the Academy Awards on March 23 won't offend potential customers around the globe if the U.S. is at war.
Some American companies are afraid that anti-U.S. foreigners will hold it against their products if they are too closely identified with the United States.