VITAMEDIAS
Spinning the Web: The Realities of Online Reputation Management: "Online reputation management" is reminiscent of the political term "spin control." But the Internet is not traditional media, and opportunities for controlling one's reputation are quite different - in theory unlimited, but in practice limited by an almost inherent lack of focus, and the countervailing weight of mainstream media.
[Um interessante contexto sobre a fiabilidade das fontes e a Web:]
A blogger may suffer deadline frenzy, but a blogger is not exactly tuned to the concept of publishing nonsense simply because it comes from a government source.