20 fevereiro 2003

VITAMEDIAS
How "USN&WR" Will "Go To War" - If The U.S. Goes To War
"We will divide the magazine in two, with the front-of-the-book coverage on the war," says [U.S. News & World Report publisher Bill Holiber]. "Then, inside, we will do a second cover - with the logo - and a second table of contents to showcase and separate our 'News You Can Use' and other features. This gives advertisers a clear option to be in with 'non-war news,' but we're concerned that we are going to lose some anyway."