26 fevereiro 2003

VITAMEDIAS
The Diversity Divide: The present media environment is being shaped by two seemingly contradictory trends: on the one hand, the digital revolution has lowered the costs of content production and distribution and greatly expanded the range of available channels to deliver it. At the same time, there has been an alarming concentration of the ownership of mainstream commercial media, with a small handful of multinational media conglomerates dominating all sectors of the entertainment industry. [...]
The greatest diversity will exist in pay media, the least in free media. So, what percentage of Americans will be left out in the cold if, say, the bulk of children’s and educational programming shifts off network and onto cable television? Twenty-six percent of American children have no access to cable television. What percentage of Americans will receive little or no benefit from the media diversity represented by cyberspace? Only 45 percent of children from low-income houses (under $15,000 per year) have any access to the Internet and less than 25 percent have access from their homes.