13 janeiro 2003

VITAMEDIAS
Texting time: In a refreshing reversal of fortune it's not only British reality TV producers who are reaping the rewards Stateside. When Pop Idol's US spin-off American Idol returns to Fox TV for its second series next week, it will be backed by an unprecedented nationwide SMS messaging drive. The initiative, which is expected to open up the US's fledgling text messaging market, has been created by London-based mobile marketing specialist Aerodeon.