VITAMEDIAS
Reading problems: It has obviously been a bad year for newspaper sales. The annual circulation figures show a decline in both the daily and Sunday market. That doesn't amount to a catastrophe, given that more than 13m national titles are still being sold every day and, it must be noted, the previous year's figures included the huge September 11 sales boosts. But there is also no doubt that the historic downward trend has accelerated a little over the past 12 months and it's reasonable to ask why.