VITAMEDIAS
The next front[ier] in the disruption of traditional media
Enthusiasts have been prophesying a new era of media, one founded on the principles of participatory journalism — otherwise known as Web logging or blogging. [...] But putting publishing tools in the hands of the people is one thing. Delivering it to their doorstep - or desktop - is the next frontier.
That's where RSS comes in.
RSS, an acronym for Really Simple Syndication is a Web content syndication format. It's a form of XML (eXtensible Markup Language), which means that each piece of data — headline, byline and story — is coded separately so that a program or Web page will know exactly what to do with it.