VITAMEDIAS
Newspapers Seek Alternative Survival Strategies: Faced with the twin threats of declining circulation and less free time among readers, daily newspapers are beginning to think outside the box.
Papers in small towns and big cities are attempting to woo niche audiences with new magazines, Web sites and other products designed for working mothers, factory workers, young people or immigrants. Experts say this represents a historic departure from the industry's one-size-fits-all philosophy that's been prevalent for more than a century.
Papers also hope to win more dollars and loyalty from advertisers by letting them create their own ads using the Internet instead of relying on newspaper employees.