23 dezembro 2002

VITAMEDIAS
We've got it all figured out: Salaries, audiences, circulation - the year has been all about numbers
44 m: the average daily sale of Japan's top 10 daily papers
15.7m: the combined audience on BBC1 and ITV1 for live coverage of England v Brazil in the World Cup quarter finals, the top rating show of the year so far
£700,000: the amount paid by Channel 4 for each episode of the Simpsons
154,888: the copies now sold in Britain by the FT (compared to its total sale of 454,154)
£30,000: amount spent by the government on advertising for each new police officer recruited as part of its Could you... police campaign
15: number of brands plugged in Minority Report
8: number of advertising campaigns featuring David Beckham: Vodafone, Marks & Spencer, Adidas, Pepsi, Brylcreem, Police sunglasses, Rage computer games, Tokyo Beauty Centre
0: number of complaints to the advertising watchdog about Yves Saint Laurent's aftershave ads featuring a full-frontal male nude