VITAMEDIAS
Market for Paid Online Content in the U.S. Grows to $361 million in Q3 2002, According to Online Publishers Association Report
The study, conducted by comScore Networks, determined that the total market for paid online content in the U.S. grew to $361.4 million for the third quarter, a 14 percent gain over the previous quarter and a 105.3 percent gain over Q3 2001. Through the first three quarters of 2002, U.S. consumer spending for paid online content totaled $975 million, versus only $670 million for the full-year 2001.
The report also found that the number of U.S. consumers paying for online content in Q3 2002 nearly doubled to 14.8 million from 7.9 million in Q3 2001, with more than 1 in 10 online users now paying for some form of content online.
The Personals/Dating category surpassed Business/Investing and Entertainment/Lifestyles content to become the leading paid content category in Q3 2002
As AOL struggles, other sites score: Is the Internet division of AOL Time Warner dragging down the entire online advertising marketplace? A study released Thursday by the Interactive Advertising Bureau suggests that an online ad recovery is already happening, although the ‘AOL effect’ is clouding the industry’s growth.
Profits at last: eMarketer, a research firm, says that this year American consumers paid $1.2 billion for various Internet content (excluding gambling and pornography) [...] Still, the successful are few: just 50 sites collect 85% of revenues