27 dezembro 2002

VITAMEDIAS
Is the Online Ad Market Ready to Rebound? While online advertising is still far from what it was during the devil-may-care dotcom heyday, the battered market is starting to show signs of modest growth, according to a recent study released by the Interactive Advertising Bureau.
U.S. Internet ad revenue grew 1 percent in the third quarter of 2002 over the previous quarter, bringing in $1.47 billion, and representing the first sign of positive growth in the industry for six quarters, the IAB said.
Although Internet advertising revenue was down 18 percent year-over-year in the third quarter of this year, it was still an improvement over the 21.9 percent year-over-year decrease in revenue reported for the second quarter of 2002, the group said.