25 novembro 2002

VITAMEDIAS
Zapped Ads Are Zapped Sales: Advertising agencies consoled themselves about personal video recorders and their ilk by noting that the rollout of these new machines has been slow, while marketers continue to spend money on television advertising: Prices are at record highs this year.
But a new survey to be released Monday by Forrester Research shows that marketers are less sanguine than ever about the looming danger, and the survey is likely to increase the pressure on Madison Avenue to explore alternate forms of TV advertising such as product placement, sponsorship and content creation.