VITAMEDIAS
Ad Spending Rises in First 3 Quarters: The medium with the largest percentage increase in ad spending for the first nine months was Spanish-language network television, up 25.5 percent, followed by local spot television, up 14.7 percent, and network radio, up 14.3 percent. The medium with the largest percentage decrease in ad spending for the first three quarters was the Internet, down 18.2 percent, followed by business-to-business magazines, down 17.4 percent, and nationally syndicated television programs, down 11.8 percent.