CONTAMINANTES
A Smarter Way to Sell Ketchup: This is your brain. This is your brain in the marketing department. Any questions?
One example: At the University of Texas at Austin, cognitive science professor Art Markman gave a group of hungry people a few bites of popcorn. Another group got no food. Then he showed his volunteers pictures of products – DVD players, shampoo, cars, French toast. The group whose appetite had been whetted with popcorn had a harder time concentrating on the nonfoods. One obvious implication, Markman says: Food samples may actually hurt nongrocery sales.